I hate it when instructions aren’t clear. If a product manufacturer or a service provider has a limited number of words with which to instruct a customer, those words should be chosen carefully. Unlike this example from a London underground ticket machine.


…until you feel a positive connection.

What the hell is that supposed to mean? Is it referring to an emotional or spiritual connection? How much does Ken Livingstone expect me to feel for his overcrowded, sweaty, inefficient transport system?