P6300390, originally uploaded by Gez.

Now then, this is a bit of an experiment – it’s not strictly grammar related but as Tom is well into typefaces I thought tickle his fancy and post this.

Bank Gothic has to be the most over-used typeface in the world. Ever.

You may have seen it recently adorning the credits and subtitles in the new Transformers film (which is amazing by the way), a setting where it is particularly suited as it implies a kind of nostalgic vision of the future. Like watching old episodes of Tomorrow’s World in which a BBC presenter is claiming we will all live on the moon in 1995.

In fact, I can think of no other reason for using Bank Gothic unless you are Steven Spielberg or Michael Bay and you are making a film about a race of extraterrestrial robots based on a popular cartoon from the 1980s.

You certainly shouldn’t use it as the sign for your hamburger restaurant.